Portal Influencer Strategy: Want to Earn Millennial Business?
Millennials are shaking up the way we do life. They’ve been credited with killing the restaurant industry. They’re placing a higher emphasis on work-life balance. And they’re even changing the way companies market to this massive yet somewhat-elusive audience.
Instagram aesthetic: Why overly curated Instagram feeds are on the decline
As Instagram grew in popularity as a social media platform, so did the idea of an Instagram aesthetic. Influencers, brands, and even individuals have been judged on the quality of their overall feeds. But gradually, a shift has been moving through the Insta world, away from those painstakingly curated grids and towards more authentic snapshots of the lives of users and brands
Micro influencers vs Mega influencers: Who should you be working with?
Influence is a huge form of currency in the social media world. Careers are now forged from this quality alone and brands are clabbering for influencers to sprinkle their fairy dust mix of engagement, reach and brand loyalty over products and services through endorsement.
Features Content: From magazine ads to social media posts
When was the last time you followed a beauty tip from a fashion or beauty magazine? Do you still eagerly look forward to the September issues of your favorite magazines?
iPhone Social Media Apps: The Game Changer in the Digital Age
Continuing on my last week post on the impact of the iPhone, here are some excerpts of what top influencers have to say about on how the iPhone has impacted their life.
The Evolution of Management Resources: How The iPhone Transformed Our Relationship with Technology
Have all the influencers out there ever thought about the one device that has been the catalyst to aid them in spreading their message across borders and continents? Influencers are able to connect with fans that are anywhere in the world by passion, instead of geographical proximity because of a device that has changed the world in many ways.
The Emergence of Career Influencing: From Chinese Classrooms to Global Platforms
China has 700 million smartphone users, which is 3.5 times more than what America has. Given the amount of users with smartphones and the popularity of social media in China, Yiwu Industrial and Commercial College has pioneered in a course to show students how to be a social media celebrity. The specific course is called “Modelling and Etiquette” and the curriculum teaches students how to work with photos, edit videos, present their taste in a certain way, develop a unique fashion sense, how to become an expert in a field where they can thrive in social media, like make-up and recruit loyal followers.
Social Metrics Gamified: The Evolution of Brand Ambassadors and Influencer Selectio
Last year, Estee Lauder Cosmetics launched Estee Edit, a beauty brand born to specifically target and recruit millennials in Sephora stores and the parent company website.
Influencer Training: The Rise of the Influencing Profession and How to Thrive in It
Inda Hash, an application that connects aspiring influencers with brands, recently conducted a survey that revealed that “influencer” is now an official profession, according to respondents.
Influencer Stories: How Sergio Rossi’s “srStories” is Revolutionizing Digital Brand Communication
The Italian luxury women’s footwear company that also produces a limited range of handbags and other accessories is working with a group of select influencers on a new digital communication venture named “srStories.”
