The Emergence of Career Influencing: From Chinese Classrooms to Global Platforms
China has 700 million smartphone users, which is 3.5 times more than what America has. Given the amount of users with smartphones and the popularity of social media in China, Yiwu Industrial and Commercial College has pioneered in a course to show students how to be a social media celebrity. The specific course is called “Modelling and Etiquette” and the curriculum teaches students how to work with photos, edit videos, present their taste in a certain way, develop a unique fashion sense, how to become an expert in a field where they can thrive in social media, like make-up and recruit loyal followers.
Social Metrics Gamified: The Evolution of Brand Ambassadors and Influencer Selectio
Last year, Estee Lauder Cosmetics launched Estee Edit, a beauty brand born to specifically target and recruit millennials in Sephora stores and the parent company website.
Influencer Training: The Rise of the Influencing Profession and How to Thrive in It
Inda Hash, an application that connects aspiring influencers with brands, recently conducted a survey that revealed that “influencer” is now an official profession, according to respondents.
Influencer Stories: How Sergio Rossi’s “srStories” is Revolutionizing Digital Brand Communication
The Italian luxury women’s footwear company that also produces a limited range of handbags and other accessories is working with a group of select influencers on a new digital communication venture named “srStories.”
Glamglow for Men: Challenging Beauty Stereotypes with Nick Batema
Seems like anyone can be brand ambassador now, and Glamglow with its skincare products is no exception. Glamglow was created in 2010 exclusively for backstage and professional use in Hollywood’s Entertainment, Music, Fashion &
Amazon Influencer ….by invitation only
Whether it is stepping into the wedding business, opening physical retail locations, preparing to enter the Australian market, pushing for artificial intelligence, acquiring companies like Souq.com, launching a private label of apparel, shoes, electronics & personal care, streaming movies, amazon is always everywhere doing everything.
The Power of the Ambassador Portal: Nudestix’s Game-Changing Approach to Influencer Engagement
How much do a three-year-old vegan friendly and cruelty free cosmetic company is willing to pay for a single Instagram post? $42K…Yes for 1 post…for a brand with estimated sales of $20 million in retail sales this year, their investments in influencers are pretty significant.
The Right Influencer Target Audiences: Navigating Social Media Platforms
What type of influencers are you targeting to spread your message? Bloglovin has created a scheme to categorize the influencers by adding their followers across all social media platforms (Instagram, Blogspots, Snapchat, Twitter, Facebook).
The evolution of influencers in social media in the last couple of years
As of the 2016, the average price for an Instagram post for an influencer with more than one million followers started at about $6,000; influencers with 200,000 to 500,000 followers could charge, on average, just under $2,000, and anyone with less than 200,000 followers, especially in the lifestyle sector, will post for less than $1,000…
I am a Barbie Girl in an influencer world, life in plastic is fantastic
Ever wondered what the life of an elite influencer is like? Well, the best way to find out is to look at Barbie’s IG profile. The original plastic glamour icon is now a digital paid influencer; yes Barbie is a paid influencer. Life in plastic is actually really fantastic. Checkout her account @BarbieStyle
Imagination, life is your creation.
